Lingerie booms with return of the girdle

Gwyneth Paltrow likes it doubled up. Jessica Alba swears by it. And Mel B is using it in her quest to compete with her size zero singing rivals on the Spice Girls tour.

The “it” is shapewear – the 21st century’s take on the old-fashioned girdle that has burst on to the lingerie scene with annual sales of £135m in the UK alone. Millions of British women know that it’s their only salvation when squeezing into this season’s waist-centric fashions. New figures show demand for shapewear, which includes Trinny & Susannah’s best-selling magic knickers and control pants from Marks & Spencer, has surged by a fifth in the past four years. Lingerie experts estimate that up to 80 per cent of British women seek help from nylon-spandex undergarments to smooth out unwanted lumps.

Spanx, the US brand started by Sara Blakely with the help of Oprah Winfrey in 2000, is a best-seller for lingerie specialists such as because it is so popular with Hollywood A-listers. Gwyneth Paltrow wore two of Spanx’s girdles to fit back into her Seven jeans after giving birth to her daughter Apple. Spanx, which has annual sales of $150m (£75m), saw its UK sales double between 2005 and 2006. Other celebrity advocates of body-shaping underwear, either to appear impossibly svelte or to give to them curves in the right places, include Reese Witherspoon, Scarlett Johansson and Cate Blanchett.

In the UK, Kylie Minogue thanked her dress for its support at the recent Q Awards, prompting Grazia magazine to crow: “We suspected she, like us and every curvy-conscious A-lister on the planet, is using fashion’s latest – and gloriously invisible – secret weapon: control pants.”

Denise Fraser,’s lingerie buyer, said: “In the past, shapewear was something your mother wore but now there is no longer that barrier.” The return of the waist via nipped-in suits and high-waisted trousers and pencil skirts means many women need to define where their hips end and their chest begins. said sales of Rago Waist Cinchers have soared by more than 200 per cent from last year.

Like most body-conscious cute plus size lingerie trends, the female love affair with shapewear was rekindled in the US, where the sector is worth $735m a year and growing at 6 per cent, according to the NPD research group. The lingerie helps women to drop up to two dress sizes without going near a gym or on a diet.

Lingerie buyers get lessons in taking it off sexily

A Paris department store cute plus size lingerie is offering free lessons in striptease today to female customers of its revamped lingerie department.

Men should not bother to turn up at Galeries Lafayette. Women who wish to receive lessons on how to undress sexily for their husbands or boyfriends will be shown into a private room. Prurient male eyes will be excluded.

“When you buy lingerie, you want to show it off but you have to know how to show it off,” said a spokeswoman for the store. “We want to teach women how to take off their clothes for their men. It’s not easy to take off your trousers without looking ridiculous.”

The one-day offer is a publicity stunt for the expanded lingerie department, which Galeries Lafayette claims to be the largest in the world.

The lessons will be provided by a professional striptease artist called Léa who runs a strip and seduction school in Paris. “We are aiming at women who want to play the seductress, to give their relationship a bit more pep or as a surprise for their man,” Léa said. “We will be explaining how you should always unbutton your blouse from the bottom … and how not to get your skirt snagged in your high heels.”

The store spokeswoman cute plus size lingerie said the lessons were meant to be “light-hearted, funny and laid-back … Women can be feminist, independent and still like to have a bit of fun with their man.”

Push-up bras set for lingerie comeback

The nineties has seen cute plus size lingerie a fashion resurgence of late; think grunge glam and CK-worthy denim. The one hold-out area? Bras – or so we thought.

In recent years, padded cups have been replaced with triangle bras, sheer fabrics and a more natural-looking silhouette but, according to experts, the push-up bra is about to make a comeback.

Read moreBlack trans model fronts lingerie brand’s body positive campaignLast month, fashion Bible Vogue declared that the cleavage had finally seen its day, as women fought back against the judgement of social media.

While women have heralded soft cup styles and non-underwired numbers as the new bra in town, it seems the lingerie industry has other ideas.

Instead, it looks like we’re unduly resigned to prodding wires, on-show bosoms and another circa-1994 Hello, Boys phase.

If you thought we’d come a long way since Wonderbra’s traffic-stopping billboard then you were wrong.

“I think the push-up bra is going to come back” Sarah Shotton, creative director at Agent Provocateur told WhoWhatWear.

If the recent Victoria’s Secret Fashion Show is anything to go by, she could be on to something.

For the Angel brigade, push-up bras are a 24/7 essential and model Stella Maxwell agrees.

For decades, the cleavage’s function has been an essential part of looking glamorous but, it also created a blockade against being taken seriously.

Take the recent casting cute plus size lingerie call that actress Rose McGowan criticised for being sexist.

Nanny jailed for trying to poison lingerie tycoon

A nanny formerly cute plus size lingerie employed by the Ann Summers lingerie tycoon Jacqueline Gold was jailed yesterday for trying to poison her boss in a “calculated and deceitful” manner. In an attack Judge Christopher Critchlow described as “totally bizarre”, Allison Cox spiked her employer’s food with screen-wash in an attempt to discredit the family’s chef, whom she hated.

Cox, 33, who entered the dock sobbing, looked stunned as she was told she would be jailed for 12 months after admitting the attack.

Her crime was made worse, prosecutor Rachel Davies told Guildford Crown Court, because Cox had been treated as “part of the family”, entrusted with looking after Ms Gold’s daughter, Scarlett, whose twin, Alfie, had died aged eight months.

The court heard that Cox, who had handed in her notice in September last year because she had problems getting on with chef Patricia Edwards, had initially put excessive salt in Ms Gold’s meal. A few days later she added too much sugar, which the Ann Summers chief executive was not supposed to eat for medical reasons.

On 5 October, she laced two bowls of asparagus soup with screen-wash then took to Ms Gold for lunch. The substance contained chemicals which, the court heard, could have “serious toxic side-effects” if ingested, as well as causing nausea, gastrointestinal problems and even heart failure.

Ms Davies said: “Ms Gold took one mouthful, and in her words, instantly knew there was a chemical in her soup and was very strong.”

When pressed, Cox, who has one child, admitted administering the substances to Ms Gold’s food on the three occasions because she “hated Pat”. She was arrested the day after the last incident and told police: “I didn’t mean to poison her. I just thought it would smell funny or taste funny and ruin her lunch.”

Tim Leete, for the cute plus size lingerie defence, said the attack was not premeditated because Cox had not known she would be asked to take the soup to Ms Gold, and the screen-wash “was simply something that she happened to have in her car that day”.

Cute plus size lingerie Five Critical Points to Look For in a Women’s underwear

Feeling cute plus size lingerie excellent and looking excellent is extremely important for a female. First, she would want to be at ease in her personal skin that no matter what she puts on she will still be a doll to absolutely everyone. But getting in a position to glimpse excellent which finally leads to feeling excellent does not have to be that problematic.

All a female needs is a couple of things that will bring out the greatest in her and a single of these things is the help underwear for women.Help underwear women or typically acknowledged as undergarment is a basic necessity for women’s each day use. All women would want to at ease in her clothes and most specially on the region of her system which is regarded as as the most delicate and focal region of getting a female. So when they determine to buy a piece, these couple of core things must be stored in thoughts to be in a position to get the greatest women’s underwear.

Top quality- Undergarments should be of greatest top quality. This small piece could be the smallest issue that women would use underneath their clothes but it is the foundation of getting in a position to really feel excellent. Underwear must stand the test of time and should not use off quickly. They should match properly and give the greatest form on the reduced part of the system.

Dimensions- Use the proper size. It is in no way excellent to use some thing which is as well loose or as well tight. It is important that the underwear would match your buttocks and private region properly so that it would not really feel uncomfortable at the bottom. You will not also have to worry about folds and creases on your pants since the underwear hugs your system genuinely properly.

Price- Most people would say that price tag equates top quality. That could be genuine at occasions but you can still locate many underwear that is priced just proper and is still of excellent top quality. Selling prices should be regarded as so that you would know how you are investing for this garment. It is vital as properly to know this so that you will turn out to be a sensible purchaser and not just go with the circulation with what is “in” in the market.

Extra Functions- cute plus size lingerie This apparel garment want not be extravagant but it needs to have functions that will make it far more desirable on the eyes of women. It should not only give cover but it should also improve the glimpse of women. It all rests on the production and material top quality of the underwear that gives it a unique edge about other sorts of undergarment.

Bikini models ready to strut their stuff in lingerie

TWO Darwin cute plus size lingerie bikini models have been selected out of hundreds of hopefuls to compete in the finals of a “Victoria’s Secret-style” international lingerie model competition on the Gold Coast.

Aleisha Boyd and Ellen Musk, both 21, will strut their stuff in the International Lingerie Model search along with 15 other finalists from Australia and New Zealand at the Love Club in Broadbeach tonight.

The winner will be crowned International Lingerie Model of the Year and win a trip to Las Vegas to take part in one of the world’s biggest industry trade events, the Las Vegas International Lingerie Show where they’ll have a shot at $50,000 in prizes.

“It’s pretty amazing to have been selected to represent the NT and Monsoons,” Ms Boyd said. “Everyone involved is lovely and helping each other.”

Ms Boyd was selected to represent the NT after winning the Territory heats.

Ms Musk won a place in the competition through a wildcard entry online.

“It’s a Victoria’s Secret-inspired competition so I’ve been googling a lot of their runway shows to get ideas for costumes,” Ms Boyd said.

“I’m hoping cute plus size lingerie for a win but I’m not expecting it,” she said. “I’m just a little Darwin girl.”